| Using EBSG® Brand |
This guide provides specifications for
usage of the EBSG® Brand.
TRANSYSA is the owner of the registered trademarks "EBSG" and their use on this web page must strictly comply with the graphic designs provided in the different electronic formats and information provided in this guide.
The EBSG® Brand should never be altered in shape, or proportion, or set in a different typeface. It should never appear in any other colors except those approved in this guide.
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| Specifications |
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Elements |
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The EBSG® Brand consists of the logotype compound by four letters ( e, b, s, g) which are the abbreviation of e-Business Secure & Guaranteed.
The stroke is used only for color version.
The ® trademark symbol must be used when the brand appears in sizes greater than 13.5mm (wide).
Minimum Free Space
To ensure maximum visibility and integrity, the EBSG® Brand should always appear with a designated amount of space around it. This clear area ensures that all graphic elements are separated from the brand.
Minimum free space around the brand should be one-fourth the height of the
logotype.
In the figure, “X” is the height of the logotype, and “¼ X” is the minimum free
space.
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Color Version |
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Whether in print or on-screen, use the color version of the brand whenever possible. The color version may be printed in match colors, process color or in RGB and hexadecimal color for on-screen uses.
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Match Color |
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The match color version of the EBSG® Brand is preferred for reproduction in all print media and is required when the brand is printed in color on cards. |
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Process Color |
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The process color (CMYK) may be used when technical limitations prohibit the usage of match color or when they are not available.
This condition does not apply for cards. The cards must be printed in match color version only. |
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RGB Color |
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For websites and all other on-screen applications, the EBSG® Brand must be used in RGB color version. Do not convert the match or process versions of the EBSG® Brand to RGB colors. Use the values provided in this guide.
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Hexadecimal Color |
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For websites and all other on-screen applications, hexadecimal values have been provided to allow for color matching of HTML text to the EBSG® Brand colors.
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Minimum Size (Color Version) |
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Because of reproduction limitations, minimum sizes for the brand have been created for print and on-screen uses.
Minimum Size for Printing:
The EBSG® Brand may be used as large as necessary, but may not be printed smaller than 13.5mm (wide).
Minimum Size for On-screen:
For ideal legibility, the EBSG® Brand must be used greater than 55 px (wide).
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Background (Color Version) |
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The EBSG® Brand has been designed
to be used on a variety of backgrounds. However, the
color and nature of the background on which the
brand is applied has a great influence on its
legibility.
When applied on imagery, always place the EBSG® Brand in a position where there
is maximum contrast. The black-stroke version
should be used on light backgrounds and the
white-stroke version on dark backgrounds.
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Enhanced Version |
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When using the EBSG® Brand in any print and online communications with advertising, marketing or promotional purposes, the enhanced version can be used.
Never use the enhaced version of EBSG® Brand for printing cards. The match color version is suitable for this purpose. |
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Grayscale Version |
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In the cases where the brand cannot be used
in color version because of technical limitations, it should be used in grayscale version (printed in black ink only).
The stroke is always black (Black = 100%). There is not white-stroke brand in grayscale version.
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Minimum Size (Grayscale Version) |
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The EBSG® Brand may be used as large as necessary, but may not be used smaller than 17mm (wide).
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Background (Grayscale Version) |
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The EBSG® Brand should be placed on a background with adequate contrast.
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Solid Color Version |
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The solid version of the EBSG® Brand
was developed for use at very small sizes and for
limited one-color applications. Both positive and negative versions are
allowed. However, the positive version is preferred.
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| Brand Uses |
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Using with Other Marks |
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The EBSG® Brand should keep the similar proportions and frequency in respect to other marks when they are displayed whether in print or on-screen. They must appear in a size at least equal to the largest brand displayed.
Furthermore, it is important to keep the similar color level when EBSG® Brand is reproduced with other marks. For instance, if the marks are printed in process color, EBSG® Brand will be printed in process color, too.
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Using our Brand Name |
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The EBSG® Brand name should be written in upper case and must always be presented with prominence and frequency equal to that of all other brand names. |
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Translation |
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The name EBSG® may appear only in English and Spanish. In English communications, the name will be "e-Business Secure & Guaranteed." In Spanish the name should be "e-Business Seguro y Garantizado." |
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| Card Design |
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Template |
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The EBSG® Brand has several design specifications for the card. EBSG® Card template is available for downloading. The file is an image in PSD format (w/ name-separated layers), 1014px - 639px, 300 ppi, PC format.
In order to achieve edge-to-edge printing (when sent to printer for volumes of 5000 units or more), add 6 pixels to all sides resulting in an image of 1026px - 651px and click on the eye next to the layer named "Border" in the card template to make it disappear. The extra space should include the background only as it will be cut by the card
press during plastic production.
The back of the card is provided by us and cannot be changed. The hologram is in the same position on the front and the back of the card.
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Design |
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